Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Innovation and Sustainability
Summary
Dr. Lu's research primarily focuses on marketing and business analytics, encompassing approach development, evaluation, and their practical applications. His studies employ methods such as mathematical modeling, optimization, and innovative approach design. Dr. Lu boasts a substantial publication record, with over 30 research articles in leading journals, 3 book chapters, and more than 30 conference papers. His research endeavors have received support from various organizations, including SAMS, GCRF, Innovate-UK, EPSRC, and the EU.
His research interests include:
- Marketing and business analytics
- Understanding e-commerce through big data analysis
- Problem-solving through the application of business and marketing analytics
Qualifications
BSc (Hons) in Mathematics; PhD in Management; Postgraduate Certificate in Teaching and Learning In Higher Education.
Responsibility
Head of Research
Newest selected publications
Chen, C., L眉, K. and Zhang, D. (2024) ''. Journal of Business Research, 178. pp. 1 - 12. ISSN: 0148-2963
Huang, T., Zhou, L., L眉, K., Wang, L., Chen, H. and Du, G. (2023) ''. Information Systems Frontiers: a journal of research and innovation, 0 (ahead of print). ISSN: 1387-3326
Erbao, C., Luo, H. and L眉, K. (2022) ''. International Journal of Production Research, 61 (20). pp. 6873 - 6890. ISSN: 0020-7543
Meng, LM., Kou, S., Duan, S., Jiang, Y. and L眉, K. (2022) ''. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046
Du, G., Zhou, L., L眉, K., Wu, H. and Xu, Z. (2022) ''. IEEE Transactions on Neural Networks and Learning Systems (IF 14.255), 34 (12). pp. 10279 - 10293. ISSN: 2162-237X