Strategic Communication
Why Study Strategic Communication?
The Strategic Communication program is designed to teach students to be smart influencers and to further an organization's mission through communication with a purpose. Degree options in the Strategic Communication program include:
- Digital Advertising. Advertising professionals develop strategic plans for companies and institutions to create and place their messages across media platforms, curate influencers, and develop their own messaging talents.
- Public Relations. PR professionals work with institutions, non-profit groups, agencies and companies to create strategic messages for social media, web sites, press releases and other venues.
The Strategic Communication field is the art and science of the earned, owned, paid and shared media model.
The Strategic Communication program teaches students how to deploy an array of tools to craft, track and measure communication effectiveness while gaining a complete understanding of paid, earned, shared and owned media.
What Will I Learn?
All students in the School of Media and Communication begin their journeys with a small set of core courses. These are COM110, a one-hour class that discusses the careers and opportunities available in Media and Communication; COM210, a two-hour skills class centered on Digital Skills, and COM310, Social and Digital Media, which introduces students to analyzing and creating social media. Stratcom students then take a core set of courses designed to impart the basics of persuasive writing and design techniques, as well as law and ethics. Students are asked to select one of four specialties, Public Relations, for students who see themselves entering agency or corporate PR jobs, and Advertising, for students who see themselves on the creative side of messaging.
All students in the school are highly encouraged to do at least one internship during their college career. We know that internships are among the best indicators of successful placement after graduation. Student are encouraged to attend one of the regular internship meetings each semester to learn how internships work and how the school can assist in acquiring one.
Your success is our success.
Whether working with students on class projects or honors theses, team projects or student groups, advising or chatting when we run into you on campus, we take the time to get to know our students. All of the faculty in the School are active in research projects and creative endeavors, balancing disciplinary leadership positions, and serving the university in important ways, but we always find time to help students. Your success is our success.
Availability
| Degree Plan | Availability |
|---|---|
| Hattiesburg | |
| Hattiesburg | |
- Advertising Manager
- Media Planner
- Brand Manager
- Creative Director
- Digital Media Specialist
- Account Planner
- Mart Martin, 1978
Brand Strategist, Jackson Spalding Marketing Communications, Atlanta, GA - Justin Marciani, 2004
Project Management Supervisor, Zehnder Communications, New Orleans, LA
- Justin Marciani, 2004
Director of Resource Management, BBH New York - Nick Payne, 2008
Project Management Supervisor, Zehnder Communications, New Orleans, LA
- Shaun Walker, 2006
Creative Director & Co-Founder HEROfarm Marketing & Public Relations, New Orleans, LA - Jessica Russell Hilton, 2005
Associate Creative Director, GodwinGroup, Jackson, 果冻传媒麻豆社